Just write the story

At work, I was reading an article on "Hustle & Flow" (which I really want to see) and the reporter wrote it like he's trying to seem hip. These examples are all in text, not in quotes:
"All of 'em pursued their dream to fruition."
"The 'Shaft' Oscar-winner has a small role in the picture, delivering like dynamite."
"... provides the means for DJay to climb out of his life-groove."
"DJay, the rough customer in the center ring of Craig Brewer's arrival film, 'Hustle & Flow...'"

"Arrival film"? What the hell?
The worst part is that it would have been a better article just straight. I'm going through and rewriting parts 'cause it's just so in-your-face street.
And not authentic street either.
Just lame-o "I watched Miami Vice last night" street.